Custom AI & business software, Israel

Instead of searching for the right software — let’s build it!

I turn repetitive work, scattered data, and awkward processes into AI tools, automations, dashboards, and systems built around how your company works.

Tell me what should work better See what I build

AI toolsAutomationsDashboardsCustom systems

See what I can build

What I do

Part builder, part advisor.

I help you find where AI actually fits, then build the tool myself. No data team required.

AI and intelligent tools

Custom copilots, assistants, agents, knowledge search, analysis tools, and AI-powered features.

Automations and connected workflows

Processes that move information, trigger actions, and reduce repetitive work across the tools a company already uses.

Data, dashboards, and decision systems

Reporting, analytics, alerts, forecasting, and interfaces that turn scattered data into useful decisions.

Custom business systems

Internal tools, operational platforms, inventory systems, portals, and software built around a specific workflow.

Digital experiences and integrations

Customer tools, web applications, browser extensions, WhatsApp experiences, portals, and connections between existing systems.

Strategy and solution design

Finding the useful opportunity, choosing the right approach, and deciding what should and should not be built.

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From an idea to a useful product

You bring the idea. I build what makes it real.

A custom AI product starts with one useful question, then gets shaped around your information, decisions, and ways of working.

Start with one useful question

“How can we stop doing this manually?” “What should happen next?” The idea is the starting point, not a pre-made solution.

Give the product the right context

We decide what information it needs, what rules matter, where a person stays in control, and what a useful action looks like.

Test the shape together

The blueprint becomes a working wireframe so we can test the experience before investing in the finished product.

Build the tool around the company

The result is a practical AI product that gives people a clearer answer, action, or next step inside their real work.

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01 · The questionHow can this work better?

02 · Company contextData, documents, and knowledge

03 · Rules and reviewWhat stays with a person

04 · Useful actionA clear answer or next step

A real process, designed before it is built.

Selected work

Real tools, shipped.

A selection of custom tools built for real teams.

Extension

Sales-call usage tracker

Zap

A browser extension that turns dialer activity into a daily management view: who is active, how long calls are taking, time away, and per-representative averages.

Dashboard

Pinterest campaign performance dashboard

ShakAd

A live dashboard for Pinterest campaign spend, revenue, ROAS, clicks, and purchases, so ShakAd can see what is performing, spot changes early, and make faster budget decisions.

Inventory system

Inventory management with barcode integration

Natural Intelligence

A custom inventory system that makes every asset scannable, traceable, and visible, giving the team live stock levels, low-stock alerts, and clearer purchasing decisions.

Automation

WhatsApp workflow automation

InPlace

An automated WhatsApp flow that handles routine conversations: confirming requests, sending reminders, and routing exceptions. The team only steps in when a person is actually needed.

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Clients

Zap ShakAd Natural Intelligence InPlace

Eyal, solo studio

About

One person from first conversation to finished build.

You bring the idea. I build it.

I started in IT, then moved into AI implementation about a year ago. My first real build was an asset management system with a barcode scanner and automations that told us what to reorder, when, and where we were overspending.

That was the moment it clicked: AI is most useful when it is built around how a company actually works. Since then I work independently with small companies as both the builder and the advisor, figuring out where AI fits, then building the tool myself.

I choose the technology around the job: AI models, automation platforms, and cloud infrastructure, so the final tool is right for the work.